Simple as sea moss.

Uncracked is a functional foods brand changing the way people think about seaweed. As the Creative Director and brand designer leading the rebrand, I created a world where simple ingredients = a happy life. The “Uncracked World” is summer vacation forever—warm breeze, feet in the sand, beach snacks, a motel near the sea. By unlocking the power of nostalgia, we’re showing you the beauty of simplicity in food, and just how good it makes you feel.