Results-Driven Design

Peter Thomas Roth Skincare is known for impactful before & afters and luxury products that actually work. So, we put the results front and center for the launch campaign of their Instant FirmX Primer. The campaign was an instant success, selling out in Sephora in the first week of launch. With that in mind, I was tasked with creating the tradeshow booth for Ulta FLC. I came up with a design that championed the product and invited attendees to step inside and see the results for themselves.