Taking the “ruff” out of dandruff.

Jupiter Hair Care is grounded in scalp science, but lacked that “straight-shooter” personality on social. We came together as a team to create a social persona that resonates with people struggling with scalp problems (yes, dandruff too). From educating on scalp microbiomes, to lightening the mood, I came up with a direction that felt authentic and inspired deeper connection to a new brand on the hair scene.